The HBA determined that the while the Hill is well known around the metropolitan area and the country, people often had trouble getting there or finding a particular business. As a result the HBA has endeavored to increase regional awareness of the Hill and its activities. To address this situation, the HBA, with assistance from the City of St. Louis, has installed light pole banners and trash receptacles throughout the area. In addition, the HBA erected a Hill identification monument.
The HBA publishes a brochure which is distributed to 120 local hotels and tourist locations to help identify the Hill and points of interests.